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A Guide to Local SEO

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To increase your website traffic, you must use the local search results. The reason is that more people are using search terms like “near me” to locate businesses. A local SEO ranking is far easier to obtain than a national one. Listed below are the different steps you should take to improve your local rankings. Read on to learn more about them! So, how can you get started? Read on to find out how to make your local listing more prominent and relevant.

Relevance

If you have a local business, you should take advantage of local SEO to improve your online visibility and grow. A local presence not only increases your customer base, but also acts as a form of branding. Moreover, it is important to use local SEO to attract new employees. It is estimated that 50 percent of the customers who search for your product can actually visit your store on the same day. To ensure that local SEO efforts are worthwhile, follow the following tips:

In order to convince an investor to fund your business, use a visual representation of SEO. A local Rank Tracker report will show the increase in clickthrough rates in local results. Using a graph or line chart can clearly communicate to your investor the importance of local SEO. You can also show them your page positioning and clickthrough rates with the help of this tool. These reports can help you raise capital from angel investors or banks.

Distance

If you own a local flower shop in Indianapolis, you may have difficulty ranking because of your location. For example, you can’t be in two cities at the same time, but your store is only a few hundred feet away from downtown. That’s why your SEO efforts must take distance into account. Google uses this information to help determine how far your location is from the business that you’re listing. The closer your store is to the searcher, the better your chances will be of ranking high.

While local SEO isn’t the only aspect of successful marketing, it does matter. The top-ranked websites are those that offer the best products and services in your area. Marketing and advertising simply can’t compete with a top-tier product or service. By providing the best service, you’ll attract positive attention and customers. In addition to the product and service you offer, you can supplement this with entities authority, mentions, and voice SEO to further increase your visibility.

Prominence

Using prominent factors can help your business rise in the search rankings. Prominence is based on the number of positive comments and inbound links to your website, organic search ranking, and directory listings. It is also possible to use social links to boost your prominence, which will increase your overall local search rankings. The more reviews you have, the higher your local rankings will be. Here are some tips to increase your Google review score:

When doing local SEO, you have to ensure that your business’s name, address, and phone number have prominent citations across the web. This is because local search algorithms take these factors into account when ranking your business. If you’re not prominent in your local market, your competitors will have a larger share of the search market. Therefore, making use of reviews is important for local SEO. Prominence is an essential ranking factor for your website to get your site listed on the first page of local search.

Backlinks

The importance of building quality Local SEO backlinks is no secret. Google considers backlinks when determining a website’s page rank, so the more relevant and high-quality your backlinks are, the higher your chances of being on page one. Moreover, nearly 67 percent of all clicks go to the first five organic search results, so building quality backlinks is essential for local SEO. This is because local SEO backlinks attract targeted search engine traffic, which is most likely to turn into serious buyers.

Building local SEO backlinks also boost brand visibility. In fact, research has shown that people take action after seven brand impressions. In addition to increasing your website’s visibility, they will also help you nurture your prospects. According to a study, nearly ninety percent of consumers read online reviews, and 88 percent of them look for a business with a high star rating. Encourage your existing customers to leave reviews on local sites.

Schema markup

In order to get the most out of your local SEO efforts, you need to take advantage of schema markup for your business’ listings. This specialized markup is a great way to create rich snippets for your listings. To get the most out of schema markup, you’ll want to include all the required Itemtype elements. Also, JSON-LD markup is faster than HTML markup.

This type of code will make it easy for search engines to understand the text on your website. It helps identify your business’ name, address, and phone number – or “NAP” for short. This helps you appear in more places on Google’s SERPs. To learn more, read on to learn about the benefits of schema markup for local SEO. Also, don’t forget to include your contact information.

Keyword research

While there are many ways to get your site indexed by Google, it’s not necessary for small businesses to create a high-tech website. Getting into the map pack is a top priority, but being listed in the organic listings is just as important. Local SEO rankings are boosted by keywords, so ensuring your website is keyword-optimized is essential for your success. Using tried-and-true keyword research is key to improving your ranking in the map pack.

To start the process, plug in your competitors’ main services or products into a keyword research tool. Note the keywords they rank for, as well as their difficulty level. You may want to include additional services you offer as well, if applicable. After you have a list of potential keywords, it’s time to make a list of competitor sites and see what they’ve done to get to the top of search results. Once you’ve done this, you can use that information to determine the best keywords for your business. At AffordableSEO we offer premium Local SEO Sevices.

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Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

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