Business Profile
When you set up your Business Profile on Facebook, you can add factual attributes about your business that will attract more customers. You can include things like wheelchair accessibility, free Wi-Fi, outdoor seating, and LGBTQ+-friendly status. The more attributes you include, the more likely your business is to get a high number of click-throughs and new customers. Here are some examples. You can also add factual attributes if you have them:
Insights
Facebook’s Business Profile insights let you see how your page is performing. You can view which of your posts performed best and when. You can also sort data by day and time, as well as by the type of post you’ve published. The Total Calls graph will show how many customers actually called you. These insights help you see which content is generating the most attention. Here’s how to get more customers:
Photos
One of the first things you can do to increase the number of people who see your profile is to post a photo. People should be able to recognize your logo and associate it with your business. Brand recognition is essential for staying at the top of the customer’s mind. Signature colors can improve your brand recognition by as much as 80%. Your profile picture is a tiny snippet that will be seen by the majority of your audience, so make sure it catches their attention!
Another effective way to use photos is to use the Google Business Profile. Google allows you to upload photos from your smartphone, which creates a more authentic look at your business. It also ensures that your business gets regular, fresh content. This method of using photos comes with a small risk: if your customers upload inappropriate photos, you can flag them and Google will help you fix the problem. In case you’re wondering how Business Profile photos can help your business, here are a few tips to help you make the most of them.
Insights dashboard
If you have a Facebook Business Page, you can use the Insights dashboard to gain more insight into your audience. This tool helps you see how many people are viewing your page and how many are interacting with it. You can also track the number of times you’ve been visited, and what search queries are driving them to you. However, you may want to look at the data more closely before making any changes.
Customer persona template
A business profile template that uses a Customer persona is an excellent way to get the word out about your product or service. Using a Customer persona template can help you better understand your target market and build stronger connections with them. These templates are designed to make it easy for you to create one persona that represents your ideal customer. To start, identify your business’s target market and define the product or service that will appeal to them.
Conclusion
To develop a customer persona, you should talk to a few potential customers. It’s essential to understand the type of questions that they might be asking. You should know the kind of questions they’d like to answer and what motivates them. If you have an idea of how your ideal customer thinks, it’s easier to target your marketing campaigns accordingly. If you’re a new entrepreneur, creating a Customer persona template in your Business Profile can help you reach more customers.
