Getting rid of common technical SEO issues can help boost website traffic and boost performance. However, these issues can also negatively impact ROI. It is important to get help from an agency that is experienced in search marketing. Topflight Agency’s Search Marketing team is equipped with the technical know-how to fix common SEO errors.
Common Technical SEO Issues
Broken links can negatively impact your SEO efforts and your rankings. Indirectly, broken links affect your visitors’ bounce rate and time on page. Additionally, they can reduce your site’s link juice. Broken links also negatively impact your conversion rate. A simple solution is to check your internal links and fix them if they are broken.
Broken Links
Broken links are an obvious indicator of poor content and a poor user experience. They also pose a serious technical SEO issue. A broken link will result in a page being sent to an error page. Additionally, broken links make it difficult for Google to index your website and hurt your rankings.
Broken links can occur for a variety of reasons. They can be caused by a deleted page, an incorrect URL, or incorrect page structure. In any case, they can be a huge problem and can drive visitors away.
Missing alt attributes
Using image alt text is a powerful way to improve search engine ranking and the user experience. The alt text helps the search engine bots identify your images and provides additional information. This text is displayed in a pop-up when a user hovers over an image. Additionally, it helps users find your images when they have trouble rendering them.
While image alt text is not required for every image, it is still important. It’s a good idea to use it if it is relevant to the page’s content. It can help users with disabilities see images and can help your SEO ranking. However, it’s important to remember that search engines don’t read the raw content. They analyze what is served to the browser. For example, if you have a product page on your website, it’s a good idea to include the model number in the alt text.
If your image isn’t displayed on the browser’s screen, the alt text will tell the search engine what’s on the image. Without image alt text, your site won’t be accessible to users with disabilities. However, if you use the alt text properly, all visitors will be able to view your content.
Duplicate content
Duplicate content is a problem that can affect a website in many ways. It can be found on editorial content or blog posts, product information pages, and more. It’s also common for scrapers to duplicate content from other sites. E-commerce sites are particularly susceptible to this problem, as many sites sell the same products but use different descriptions. In order to fix the problem, you’ll need to make sure that your content is unique.
Duplicate content can affect search rankings, and it can squander Google’s crawl budget. Luckily, there are ways to remove duplicate content from your website and from Google’s index. Duplicate content occurs when two different pieces of content have the same name or are similar to one another in some way. It doesn’t need to be identical – Google can recognize similar content when there are some differences in text.
Duplicate content affects search rankings, and can cause your website to be removed from Google altogether. There are several types of duplicate content, and each one can have detrimental effects on your website. Exact duplicates are content that appears on different web pages or domains, while near-duplicates are the same content but slightly altered.
Slow page loading
A slow page load can have a negative impact on your search engine rankings. While it is impossible to make all changes overnight, there are ways to improve page speed and reduce bounce rates. There are a number of different causes of slow page loading. If your site takes too long to load, most viewers will leave your site and go to the next site up in the search rankings.
The size of a page can affect how quickly it loads. For example, a page containing a photo that’s four thousand pixels wide may take up to a megabyte to download. By resizing the image, you can cut down the load time by up to 60%. A photo that’s 50kb wide instead of 1.2mb is also a better choice.
Another common technical SEO issue is duplicate content. This problem occurs when the content on your website uses two different protocols. This compromises the security of your website’s data. It usually involves an image or a video, but it can also be caused by a conflicting content distribution network.
