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5 Essential Google My Business Optimizations to Rank Higher in Local Search

Google My Business

One of the first steps towards optimizing your local listings is to fill in your Google My Business profile. Your profile feeds Google valuable details about your business, so provide as much information as possible. Be careful not to add any additional keywords, as this is against Google’s Terms of Service and could result in your listing being penalized. Also, make sure to add your local phone number, which is a signal of legitimacy. Enter the primary phone number in the primary slot, and the second one should be your actual local number.

750-character description

Your 750-character Google My Business description is an open text field that appears in search results in desktop and mobile web searches, but not in the Google Maps application. It appears under your “Info” and “Description” sections. You can include up to 750 characters here, but only the first 244 will show on your listing. Make sure that your description reflects your most important information.

Providing a valid address, telephone number, and email address is also essential. People who are searching for a specific business are more likely to trust a local business if they can see a physical location. Adding an address and phone number to your Google My Business page can increase trust and conversion rates. The longer your description, the more keywords you should include and make sure they flow throughout the text.

Adding products and services

Adding products and services to Google My Business can boost your local search rankings. When a local searcher types in a particular phrase or keyword, the results will show a business that offers that specific product or service. In addition to adding your products and services to your GMB listing, you can also use Google search console to identify relevant keywords and use them in your posts. Adding these two elements to your listing will help you attract more customers, which will help you increase your organic search traffic.

When adding products and services to Google My Business, make sure that the description is relevant to the nature of your business. Your business name and category should match your business name and signage in the real world. Don’t forget to add images or videos of your products and services to your listing, too. In addition, be sure to include your NAP in its full form, as well as business hours, phone number, and website link.

Adding keywords

Adding keywords to Google My Business optimizations is an essential part of local SEO. Google takes several factors into account when determining whether your business is relevant to local searches. It may also take into account whether your competitors have high local search visibility. Knowing the Google algorithm and how relevant your content is will improve your chances of getting listed in local searches. In addition to the above, here are some helpful Google My Business optimization tips:

A Google My Business optimization, or GMB, will give potential customers a clear picture of your business. Having photos of your store’s interior will give them a clear picture of what they can expect when they visit. Adding photos will also help them recognize your business. Interior photos can show customers what they can find inside, as well as what’s hot. You can also schedule your social media posts so that they are published when people are searching for a particular product or service.

Adding UTM links

Adding UTM links to Google My Business will allow you to track which of your website pages are driving traffic from your local area. These codes attach to a custom URL and allow you to track which of your customers visit your site. There are four places to add UTM links. They give you more insight into where people are shopping and how to improve your email marketing. Here are some steps you can take to make sure your UTM links are working properly.

First, update your website’s URL. You can do this through the Google My Business or Bing Places for Business listings. Afterward, add a UTM link to your listing. This way, you can use Google Search Console to track your listing’s performance. Make sure to update your listing’s URL whenever you make a change to it. Your local SEO efforts will benefit from your updated listing.

Adding location information

Adding location information to Google My Business optimization strategies can quickly elevate your local search listings. When customers search for local services and products, they often begin their journey by typing their search terms into Google. If the local 3-pack includes a business, they’ll click on that result and see more information about the business. The more information Google has about your location, the better. Your local Business Profile also has a higher chance of matching the customer’s search query.

Many people add location-based keywords to their search queries. The combination of location metadata and geo-tagging can dramatically improve the visibility of your business in local SERPs. When you use geotagging in your Google My Business optimizations, your photos will also show up in search results. You can schedule social media posts to increase visibility and boost your GMB rankings. But you must take the time to optimize your Google My Business profile.

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Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

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