To get started, you can download a free 30-day marketing checklist here. Use it to stay on top of marketing tasks. This checklist is divided into three sections: Identifying your mission, goals, and values; Finding influencers in your niche; and Getting your first sale. If you have questions, feel free to ask me! I’d love to hear about your experience!
Making space for tools and resources in the first 30 days of your 90-day marketing plan
The first part of your 90-day marketing plan for new entrepreneur should be a strategy for implementation. You should identify what marketing tools and resources you need to get your business going. Then, you can allocate funds for implementing those tools. Ideally, you should have them available before the end of your first month. In addition, you should have buy-in from your leadership team.
The next step is to create a budget for your marketing efforts. While you may have to cut back in some areas of marketing, you should also invest in other areas of your business. You may want to skip exhibitions and purchase an Adobe Suite license, but you must justify your expenses to your CEO or immediate boss. In this way, you can allocate the necessary funds for effective marketing.
Identifying the mission, goals, and values of your business
What does your business do and what do you want it to do? A good mission statement should outline your company’s core business and describe the values you wish to promote. This mission statement will serve as a guide to your company’s future. In addition, it will help to keep you focused as you work toward achieving your goals. If you need help crafting a mission statement, here are some tips:
Regardless of the size of your business, defining your mission and values is a great start. Your mission should be broad and timeless, and explain why you exist. Your values are the beliefs and behaviors that drive your organization’s actions and decisions. Whether they are corporate values or personal ones, your mission statement will guide your decisions. In addition to communicating the direction of your business, a mission and values statement will help your employees and customers make better decisions.
Identifying influencers in your niche
You can start by identifying influential people in your niche. You can find them by listening to podcasts or following people on social media. You can interact with them organically and show them appreciation for their work without being too salesy. Direct messages work well for this process. Don’t spam their email accounts or social media. Personal messages will show them that you’re serious about making a connection and increasing your chances of striking a deal.
In order to build your social media presence, identify influencers in your niche. The influencers you target should share relevant content that resonates with your target audience. For example, Adore Me partnered with Remi Bader, an influencer in the body image space who got 3.2 million views on TikTok and 8,800 likes on Instagram Reels.
Finding potential customers
Among the most important tasks of any marketing checklist for new entrepreneurs is finding potential customers for your product or service. There are several methods that you can employ, but a seven-step process works the best. To find a potential market, first know who you want to target. Consider their age, race, gender, marital status, education level, and other characteristics. Once you know what your target customers are looking for, you can focus your efforts on finding them.
Think about the demographics of your potential customers. What do they look for in a product or service? Who do they associate with? What do they buy most often? Who are their social media connections? Who are their referral sources? Make a list of all this information and make a plan for reaching them. You can also host an educational session or participate in industry panel discussions. By interacting with potential customers online, you can increase your chances of gaining new business.