What Are Google’s Most Important Ranking Factors?

Algorithm Updates

Search engine optimization involves a variety of Important Ranking Factors, all of which contribute to page rankings. Mobile-friendliness, Text-based content, the Authority of the linking page, Backlinks, and more are a few of the most important factors. Listed below are the top-ranking factors. Each one is important for your site, but remember that a single factor is unlikely to make or break your SEO efforts. The best way to ensure that your website is highly ranked is to combine on-page and off-page efforts to build a search engine-friendly website.

Important Ranking Factors?
Important Ranking Factors?


While mobile-friendliness has been a factor in SEO for several years, it only recently became one of Google’s top ranking factors. As you may have noticed, two-thirds of searches take place on mobile devices. Since 2015, Google has made mobile-friendliness one of its most important ranking factors, and it is now included in both desktop and mobile search results. You can check your website’s mobile-friendliness by accessing Google Search Console and checking out the “Mobile Usability” report. Google wants to rank content that gives visitors a positive experience, so you should make sure to address any issues.

Mobile-friendliness is very important for mobile users, and Google’s search index documents all URL characteristics, including their ability to be read on smartphones. Websites that are responsive to mobile devices and use images optimized for smaller screens are more likely to be ranked higher in Google’s search results. Because of this, you can expect your mobile-friendly website to rank higher in Google search results compared to those that are not.

Text-based content

If you want your website to rank highly in Google, you must create text-based content that is in-depth and provides real value to your readers. In addition to the content itself, you should also include visuals. Quality always trumps quantity when it comes to SEO. Generally speaking, the longer your article, the higher your ranking, although there are exceptions to this rule. A Search engine optimization involves a variety of Important Ranking Factors, all of which contribute to page rankings. Mobile-friendliness, Text-based content study indicates that longer articles have better rankings than shorter ones.

In addition to text-based content, your website should also have a site’s domain name and subdomains. These elements help readers scan through the content and make sense of the content. Nevertheless, they do not directly impact ranking, though. Another important factor is the meta description, which is a description of what your page is about on the SERP. While it is not a direct ranking factor, it can influence whether or not someone clicks on the content.

Authority of linking page

While the domain authority of the linking page is not the only factor that affects your rankings, it’s definitely one of the most important. Domain authority can increase or decrease depending on how quickly a website adds backlinks. Internal linking is another way in which domain authority can impact rankings. In fact, Google has confirmed that it uses domain authority when determining rankings of new pages. However, there are many factors that influence your domain authority.

While the link’s anchor text is less important than before, keyword-rich anchor text does still send a relevant signal in small doses. Unlike in the past, an image’s alt tag acts as the anchor text. And even though Matt Cutts has stated that TLD is not a factor, Google still considers the authority of the linking page when calculating its ranking factors. At affordableSEO you can order white hat SEO Backlinks.


There are many ways to generate backlinks to your website. One of the best ways to get backlinks is through guest posting. Not only will you get a backlink, but you’ll also gain exposure to a new audience. Try to target reputable sites as your guest posters. By doing so, you’ll increase your visibility and boost your search engine ranking. In addition, guest posting is a cost-free way to get your site indexed by search engines.


However, not all backlinks are created equal. There are two factors that matter most: relevance and authority. Consider the example of two websites. The first is selling cast-iron cookware. Its content is about cooking and it has more authority than the second. It should not outrank the first result, based on metrics, because it’s weaker in traditional SEO. It should be the second, which is relevant to the query.

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Jeremy Parker


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