SEO Logo e1639903570777

A Comprehensive Guide to Local SEO in 2022

As an agency, you will need to understand the importance of local SEO. It has become an integral part of digital marketing. It improves your online presence and attracts new leads and customers. It also helps you build a strong local community that supports your business. In this article, you will find useful information on keywords, on-page optimisation, reviews, and citations.

Keyword research

Getting your website noticed by local searchers is crucial for generating business. The first step in local SEO is targeting keywords. Ideally, your website should appear on the first page of search results for your targeted keywords. It is important to use a combination of relevant and popular key phrases. To create an effective keyword list, use a keyword research tool. These programs will help you narrow down the list and provide additional data to your campaign.

In addition to optimizing for keywords, local businesses should also optimize for location-specific keywords. For example, instead of using “lasik eye surgery,” optimize for “lasik eye surgery in Aurora,” which is less competitive. For Hauser-Ross, our team met with patient coordinators to analyze which keywords drove traffic to the practice and which offered the most opportunity.

On-page optimisation

On-page optimisation for local SEO is an essential part of any online marketing strategy, whether your business focuses on local organic search results, 3-pack rankings, or other search results. Google’s algorithms look for relevant content on web pages, and if your content is irrelevant to your target keyword, your page will not rank well.

The best way to get the best results for local SEO is to create a website that highlights your business’s expertise. You can also publish helpful content on social media to establish a relationship with customers. PromoRepublic is a great tool to help with this.

Citations

Increasing the number of local business directories and their citations is a great way to improve your local SEO rankings. However, you need to be very careful while building these citations. A bad citation can damage your local SEO rankings. You should use a quality citation building service that offers clean-up services when necessary.

When generating citations for your business, make sure the information is consistent across all platforms. This includes your website, social media profiles, local directories and more. Also, make sure your NAP information is accurate everywhere. Various citation websites will allow you to edit listings that are inaccurate. Others will require you to email the site owner to make the changes. This is a time-consuming and tedious process, but it can have tremendous benefits for your local SEO ranking.

Reviews

One of the most important things to consider when optimizing your website for local SEO is the user experience. Google is increasingly focusing on search intent and the quality of the experience for users. Using local keywords on your site is an excellent way to make sure that users can easily find your business. Google is also adding more features to local search, such as voice searches and mobile site optimization.

The reviews that your customers leave can help you attract new customers. Customers usually go through reviews before making a purchasing decision, so it’s imperative to create an environment that encourages honest reviews. By using local SEO to get more reviews, you’ll be better positioned to draw new customers.

Schema mark up

When it comes to local SEO, there are many ways to use schema mark up. For instance, if you own a cooking blog, you’ll need to use recipe markup, which enables Google to understand your recipes. It also allows you to add a call to action so users can easily place orders. Some book publishers also use schema markup to boost sales.

In order to implement schema mark up on your website, you need to add it to the right places. There are several ways to do this, ranging from adding the code directly to your HTML to using Google Tag Manager. Google Tag Manager is a handy tool that allows you to add the markup in your website without having to know HTML code.

Backlinks

Local SEO is an important aspect of digital marketing. Local SEO helps you make your website more visible in Google searches and attract more local leads. To be effective, you must focus on keyword research. The best way to do keyword research is to use Google Keyword Planner. It is a free tool that helps you find the most popular search terms related to your business.

Backlinks are a key factor in Google’s search algorithm. They are basically links between two websites. Backlink analysis can be done using tools like Ahrefs and Moz’s Link Explorer. The more high-quality backlinks your site has, the better.

TQ6TXD4TA UPVE2NMRR cc5a6a042808 512

Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

Table of Contents

Keep Learning