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A Brief History of Search Engine Optimization

When Google was first created, it was considered the best search engine, but its creators were opposed to advertising, so the search engine was free. Then they realized how profitable it could be. They only allowed text ads at first, but changed their minds after discovering that people would pay to use Google. Since then, they’ve added more features and regulations for advertising. This article explores the history of search engine optimization and its evolution.

PageRank algorithm

The PageRank algorithm is a highly-regarded search engine optimization technique. The system calculates the importance of a page by counting the links pointing to it. In general, the higher the PageRank, the more important a page is considered. Google began using this algorithm in 1996 and the first prototype was released in 1998. It has since evolved into an extremely important search engine ranking system. To better understand how it works, here are some important facts.

While PageRank is no longer the sole factor in search engine optimization, it still has an enormous impact. As the internet continues to grow, more sites are added and more points of information and votes are added to each page. While the PageRank algorithm has a strong impact on search engine rankings, it is not the only factor, and it is not a substitute for quality content. While many people fixate on PageRank scores and ignore the importance of other factors, they are not the only determining factor.

Google Webmaster Tools

Google’s recent update to its algorithms targeted payday loans and other spammy queries. The change did not affect legitimate websites. In fact, SEO practitioners formed groups to share their knowledge and experiences. Since the community was unruly, Google has been updating their algorithm frequently. Google has released a few updates since then and has made it easier for webmasters to check their rankings and fix technical issues. Read on to learn how you can use Google webmaster tools to improve your SEO.

Google introduced PageRank as one component of its overall ranking algorithm. As a result, SEO practitioners latched onto this factor as their primary metric. The process of link building was widely abused, but Google fought back. In April 2005, Google bought Urchin Software Corp. and started providing free Google Analytics services. After introducing PageRank, webmasters began to create link building schemes and tools. Many webmasters started purchasing links and exchanging them.

Google Analytics

Before we dive into Google Analytics, it’s important to understand the history of search engine optimization. The company has introduced a number of algorithms over the years. Matt Cutts, Google’s former head of webspam, architected many of these changes, and these changes have caused great agony to content marketers everywhere. Google’s algorithms are constantly changing, and understanding this history can help us predict new trends in the industry.

Search engines began to change drastically in the late 1990s when the first Google-branded search engine was released. In 1997, Google was an unknown entity. It quickly rose in popularity after a partnership with Yahoo. Search results were now displayed with the words “Powered by Google”. In 1998, Page and Brin met at Stanford University, founded Google, and launched the company in a matter of weeks. The name Google is a play on the word “googol”, which means one followed by a hundred zeros. Google began as a study to determine the importance of web pages, and has since grown to be one of the world’s most popular tech companies.

‘Doorway pages’

‘Doorway pages’ are created for the purpose of deliberately manipulating search engine indexes, inserting results for particular phrases, and then redirecting visitors to a different page. A common example of this technique is when someone uses “doorway pages” to rank for certain keywords and phrases, but it isn’t obvious to the searcher that they’re actually clicking on a doorway page.

Despite being crafted to rank high for search engine rankings, ‘Doorway pages’ have little value to readers, and often result in a poor user experience. Google frowns upon these pages. They are typically used as a stepping stone to a particular section of an eCommerce store, with the intention of increasing conversions via organic search. The solution is to remove doorway pages altogether.

Florida update to Google’s algorithm

The March 2019 Google algorithm update was a massive change that affected health and vehicle-directed websites, but the latest one is a brand core update and does not target any specific niche. The March 2019 update has dramatically affected short-term keyword rankings, but the link between anchor text optimization and page ranking is still uncertain. As a result, the Florida update is largely unrelated to the Florida 1 update. Although the Florida update affects health and vehicle-directed websites, it has a profound effect on the overall ranking system.

The changes were not immediate; they were launched over several data centers to ensure even distribution and consistency. In addition to causing a large amount of fluctuation in rankings, some websites ranked on top before the change. Others were unable to improve their ranking, while some had even regained their former rankings. Regardless, a well-maintained website might have improved its ranking. But the chances of getting back to the top of the search engines are based on how much your website was affected and how far it was outranked by other websites.

Black hat SEO tactics

It’s a common misconception that Google will penalize a site if it uses black hat SEO tactics. Although Google’s algorithms are constantly improving, it’s still possible for the company to catch on to some black hat SEO tactics. This is the case with the recent Google Penguin update. It targeted sites that bought links or engaged in spammy link practices. This update resulted in a drop in rankings and a loss of the results they had gained using these techniques. The good news is that these updates don’t ban specific websites, but instead target manipulative SEO practices. While the algorithmic updates aren’t always permanent, they are often very hard to recover from.

Another common black hat SEO tactic is keyword stuffing. By stuffing your webpage with exact matches of the keywords that you are trying to rank for, you can deceive search engines. Invisible text uses techniques that readers can’t see. Some of these methods include using the same color background as your main text, making your text smaller in size, or using CSS to make your text appear off-screen. Other techniques involve hiding links within a single character.

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Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

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