How Do I Write an SEO Press Release in 2023

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Write an SEO Press Release

As a web content writer, you’ll probably be wondering, “How do I write an SEO press release?” There are several important aspects of SEO press releases. Keyword research is crucial, as well as the length of your release. But what should you put in your Body copy? Anchor text? Well, you’ll see that there’s a little bit of overlap between the three. Read on to find out what each should be.

Write an SEO Press Release
Write an SEO Press Release

Keyword research

The first step in ensuring that your press release ranks well is to use relevant keywords throughout. Using related keywords in the headline and subheadings helps search engines understand your content and rank it higher. It’s important to avoid keyword stuffing in your press release, as search engines do not like this type of content. Instead, focus on ensuring that your press release contains 3 to 4 instances of the focus key phrase throughout.

When choosing keywords, use keyword tools to help you find the right terms. Research your competitors and determine which keywords they rank for. Your press release should be as relevant as possible, so choose terms that your customers would type into search engines. Avoid using keywords that your competitors are already ranking for, as these keywords will only confuse your audience and make them less likely to click your link. Use a keyword tool like SpySerp to help you with keyword research.

Body copy

How to write body copy for a release is important if you want your content to be found by Google. It helps to have the appropriate keywords in the title so that people will easily recognize it. In addition, it’s also good to use the appropriate keyword density for the content. You’ll need to use two types of keywords: primary and secondary, and both should be topically relevant. To optimize your PR try to place keywords high in the body copy, but avoid keyword stuffing.

The main key phrase in your release should appear in the headline. It should be around eight words long. Try to use the same keyword in your PR – a longer one will help your press release rank higher in Google. Use a tool such as LSIGraph to find semantically similar keywords. Use a keyword tool to select the right keywords. You should include your main key phrase at the beginning of the headline and within the first paragraph. Then, use secondary keyword phrases to build on your main keywords.

Anchor text

When writing a press release, it’s important to use relevant backlinks and high-quality anchor text. While Google used to take an interest in the anchor text, it has publicly stated that it doesn’t care about links. Therefore, you should use non-keyword anchor text instead. That way, Google will not penalize you for using non-keyword anchor text. But if you’re using keyword-rich anchor text, you’ll want to keep these to a minimum.

One way to get higher search rankings is to include longtail keywords in your content. Longtail keywords are more specific than core keywords, with less competition and more total searches. For example, a website that specializes in weight-loss supplements might use longtail keywords related to weight loss. This will keep your site on Google’s good side and provide context for the search engines, which will help them index your content better.

Length of the press release

One of the most common mistakes made when preparing a PR is the length of the content. While the maximum length of a press release is around 800 words, SEO experts recommend keeping the content between 300 and 500 words. For example, a press release that is 500 words can fit on an A4 piece of paper. However, if the content is too long, Google might reject the release. Here are some tips for creating a PR that is optimized for search engines.


Include a primary keyword phrase. A key phrase should appear in the title of your press release and be at least eight words long. This will ensure that it is readable to search engines and maximize your chances of being displayed in search results. Also, avoid using excessively technical words.

The use of jargon will restrict the audience that can read your press release. Make sure to use simple, straightforward language. By avoiding technical language, you can make your press release search engine-friendly and media-friendly. Hire Professional Press Release Distribution Services from an award-winning digital marketing agency.

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Jeremy Parker


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