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How to Avoid Over-Optimizing Your Website

Over-optimizing your website is a huge no-no in the industry. If done incorrectly, this can lead to your site becoming a complete failure. There are several ways to avoid over-optimization, including duplicate content, Keyword stuffing, and internal links.

Keyword stuffing

One of the most important things to avoid when optimizing your website for search engines is keyword stuffing. This tactic benefits no one, especially your site’s visitors. It also portrays a style similar to email spam, which turns off many users. A better strategy is to use secondary keywords that are closely related to your primary keywords. This will give the search engines extra signals to rank your site higher.

One way to avoid keyword stuffing is to make sure your content is comprehensive and unique. Long, descriptive content is preferred by search engines. However, while lengthy articles can boost your page ranking, they must be written in such a way that readers can remain interested and engaged. If you’re unsure how to write this kind of content, use a keyword density checker to help you make sure that the text is not too keyword-heavy. Also, choose one target keyword that is relevant to the content on your page and has low competition. This way, your content will rank higher in search engines more quickly than if you used a keyword with a higher competition.

Internal links

If you are an Internet marketer, you are probably aware of the importance of internal links. The more links that point to the same page, the more you will be penalized by Google. In addition to making your website harder to navigate, excessive internal links will affect the user experience. If you want your visitors to stay on your website longer, you should focus on creating a great experience.

To make internal links work in your favor, make sure the links are relevant. Remember that people are visiting your site to read information and solve a problem. So, when creating internal links, use relevant keywords in anchor text.

Hummingbird update

Google’s latest algorithm update, the Hummingbird update, focuses on giving users a better user experience. It also aims to eliminate keyword-stuffed content and improve Google’s Knowledge Graph. This update forced organic search professionals to adopt updated practices in optimizing websites. It also targeted low-quality onsite and Technical SEO as well as business listings on Google My Business.

The Hummingbird update is an opportunity for smaller sites to get more exposure on search engines, such as blogs, and it’s an excellent opportunity to be daring and creative. It also takes away data from branded keywords, which is no longer relevant to search engine results. Because of this, it’s important to broaden the content of your website to attract more visitors.

Using too many anchor tags

If you’re implementing SEO on your website, you must make sure that your anchor text is not too long. Generally, anchor texts should be two to five words long and should clearly indicate the content of the linked page. Longer anchor texts will cause confusion with the search engines and can cause a penalty. If you don’t know how to use anchor text, you can find help online or even ask friends for advice.

Another common mistake is using the same keyword over again in an anchor text. Google’s Penguin algorithm scans the content of your website to identify keyword-heavy anchors and penalizes these websites accordingly. To avoid this, it is best to use different keywords and place them in only a small number of selected anchors. To find out which keywords are most relevant to your website, you can use a keyword finder tool.

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Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

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