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How to Track and Measure SEO Results

When you’re doing SEO for a website, the question of how to track and measure SEO results is an important one. While some metrics are more difficult to track than others, there are several ways to measure your results. You can use Google Analytics, Moz, and STAT APIs to track specific pages and individual tactics. You can also use custom dimensions to track the performance of your site as a whole. Ultimately, the answer will depend on the nature of your website.

Google Analytics

When discussing SEO, many people focus on tracking keyword rankings, bounce rate, and traffic. But what about measuring ROI from SEO? Fortunately, Google Analytics has several metrics that will allow you to track this. For example, you can measure how many sales you generate from organic search using the custom goal “new vs returning visitors.”

Generally, the best way to monitor SEO results is to collect data continuously throughout the year and month. You can do this by tracking traffic over the course of a quarter, month, or year. Another helpful tool is Google Analytics’ Assisted Conversions report. This report allows you to divide the value of a conversion into the various touchpoints a lead makes with your website. This feature can help you see exactly where your SEO efforts are paying off.

Moz

You can monitor the performance of your website and its competitors in three ways with the help of the Moz Tracking and Measuring Tool. You can check your ranking for your chosen keywords and other highly correlated terms. You can also look at how your competitors are performing on each platform, and compare their results with your own. This can help you gain ground and earn top SERP feature positions. If you’re looking for a more comprehensive approach to SEO, you can also use Ahrefs, which tracks rankings on desktop and mobile devices.

The Moz Link Explorer provides a number of useful metrics, including Domain Authority (DA). Some famous websites are the White House and BMW, while a small car garage in Beacon, NY, has a DA of 76. Moz uses this information to compare the strength of rankings over time. Although the DA of a site is an important factor in ranking performance, Google doesn’t use it as a ranking metric, so if you’re using a Moz tool, you’ll be able to compare the strength of your competitors over time.

STAT APIs

Tracking and measuring SEO results is imperative. While every business website is unique, some metrics are universally important. These metrics can be used to gauge the performance of various SEO tactics. Here are three ways to use the STAT API to measure your SEO efforts. 1. Create custom dashboards to view your metrics

Custom dimensions

You can use Google Analytics’ custom dimensions to track SEO results. To do this, log in to your account and navigate to the reporting suite. You can also use Diib, a web analytics tool that syncs with Google Analytics and uses big data to boost rankings and traffic. This tool was recently featured in Entrepreneur magazine. To start using custom dimensions, follow these steps:

First, create a custom dimension. Google Analytics offers three options to add a new dimension: single visitor, single event, and custom dimensions. This feature enables you to track and measure SEO results in two ways: by the number of people who visit your site and their behavior on your website. Creating a custom dimension will help you understand the differences between the three types of metrics, and allow you to see which is most relevant for your business.

Keyword rankings

Search engine optimization can be complicated, but there are ways to measure the effectiveness of your efforts. Using a keyword tracking tool is one way to monitor your keyword performance. Not only will you see how your keywords rank over time, but you can also compare groups of keywords. There are several keyword tracking tools available, such as Ahrefs, Moz, SEMrush, and STAT. Here are a few of the best options.

Search position is directly linked to SEO success. Higher search positions mean more traffic, leads, and conversions. But to increase site traffic, you need to make sure your website ranks for the right keywords. For example, if your website is optimized for only generic keywords, it will only increase your traffic. Ahrefs and Serpstat are two of the most popular tools for tracking search position. Both tools require a domain name and organic results.

Bounce rate

The Bounce Rate metric is a powerful metric to use when testing different design options for your website. If your bounce rate is consistently high, you need to reconsider your design. If you’re not converting visitors, it could be because your design is not appealing enough. A good way to determine if your new design is working is to compare it to other popular pages and see if the changes are making the difference.

Bounce Rate is the percentage of visitors who visit a site and then leave without viewing any other pages. This percentage is calculated by dividing the total number of single page sessions by the total number of visitors. For example, if you have 100 visitors, you’ll see a 10% bounce rate. You can track changes in the bounce rate using analytics providers. To measure your bounce rate, you should set a timer trigger on your page.

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Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

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