The term “backlinks” refers to the links that point to a page on another website. Google prioritizes pages with valuable information, and they look for the number of reputable links pointing to those pages. The more legitimate links your page has, the higher its SERP ranking. However, spamming websites can lower your SERP ranking. Therefore, a successful link building strategy emphasizes obtaining links from credible and authoritative websites. While this strategy requires some time and effort on your part, it is definitely worth it in the long run.
Public relations is a great way to build links
There are many ways to build links for startups, and one of the most effective is public relations. In fact, public relations can help startups reach their home run earlier than they might otherwise. With great tech and an innovative business model, startups are often on the cusp of hitting a home run, but planning for the long term is key. Public relations strategies help startups constantly meet their business objectives and improve their digital footprint. In order to achieve this, startups must start a steady dialogue with a variety of audiences, and they must ensure that the right information is being shared to them. Keeping a community and key media players informed of the company’s progress and goals is essential.
PR specialists should start with local media. These publications will likely have the best access to local businesses. You can also contact local publications to test your PR pitch, as local media are often the first to cover startups. The best PR writers have the trust of at least 15,000 people, which is an extremely important factor in generating links for startups. Moreover, local publications will be able to offer valuable insight and perspective about your startup.
Diversifying your link profile is important
There are numerous benefits of diversifying your link profile. In addition to ensuring a well-rounded backlink profile, this will help your website reach a larger audience and avoid being dependent on a single source for link popularity. While many low-quality links can hurt your website’s ranking, high-quality links are the most likely to benefit your site. By diversifying your link profile, you will be less likely to have negative effects from changes in Google’s algorithm.
Creating a good link profile starts with carefully selecting websites that will provide relevant backlinks. If possible, avoid spammy or toxic websites. Use keyword-rich anchors when possible. It is also advisable to use generic anchor text. Although a generic anchor text might sound unattractive to you, it is common on reputable sites. Try not to use exact match anchors, since this can get your website in trouble with Google.
Researching competitor’s content
The first and foremost step in creating an effective link building strategy is to research your competitor’s content. Using your target keyword, find out which pages appear on the first page of a Google SERP. You can use Ahrefs Link intersect to find websites that link to your competitors. Using a competitor’s website to generate links is also a great idea, but be careful: competitors are constantly seeking new opportunities to build their link profile. So, research the content of the competitors and use that to your advantage.
Once you’ve found a few relevant blogs, try to use them as sources for your content. Use content marketing tactics such as guest posting to get your startup’s name out there. Guest posting is one of the best link building tactics because it gives you complete control over where your links appear and what anchor text you use. It also allows you to monitor your competitors’ content and optimize yours for high pagerank.
For startups, hosting giveaways and competitions can be effective link building techniques. Organize competitions that encourage participation and link back to your site. Publish the winners on your website, and link back to your contest page to show others who won. Also, make sure to use social media to promote your contest and list the winners. Once the contest has concluded, it is important to continue your link building campaign. Display the winners of the competition and the links to their websites so that other people will also become interested in the giveaway.
To promote your giveaway, make sure to advertise it well in the right places. Local blogs and websites can help you promote your giveaway, and these websites will link back to your site. Also, you can advertise it through social media platforms, allowing your current audience to refer more people. The goal is to generate as much interest and trust as possible, so you need to make sure that you advertise through different channels. Consider the following tips for hosting giveaways.
Creating useful free tools
In order to get a good number of links in a short amount of time, creating useful free tools is a must for startups. Mailshake is one such tool that makes the process of link building seamless. This software provides features such as customizable message templates, tracking of replies, and follow up activities. Mailshake costs only $29 per month, which makes it a cheap and effective option for marketers.
A proven link building strategy is creating resource pages. These pages list resources and links on a specific topic. For example, a recipe page might feature the food recipes of a restaurant. By creating such a page, the restaurant owner might also want to include links to other content on the topic. This way, users will feel more connected to the website. It will also be easier for potential visitors to find useful information on the subject.