In simple terms, on-page SEO involves improving the architecture and structure of your website. Technical SEO involves making your website mobile-responsive and ensuring that it loads fast. This is important because Google’s search index is like an index on the back of a book, with hundreds of billions of web pages and all words. It uses algorithms to determine which sites are the best to rank for a given term, and technical SEO is the foundation of your website.
Optimal site architecture helps your website pass the juice from the top-level pages to inner ones. The architecture of your website should help your customers find the information they need quickly, and you should strive to make every page easily accessible within three clicks. In addition, you should use pillar-cluster internal linking to organize your website. It’s also important to create an HTML sitemap. By following these guidelines, you’ll increase the chances of your website ranking well in search results.
To ensure that your site has high-quality, relevant content, use internal links to connect your pages and create a better user experience. This helps you improve your bounce rate, average session duration, and conversion rate. In addition, you should use descriptive anchor text for your internal links. The more informative your anchor text is, the better off your users will be. Make sure you use appropriate anchor text. This way, Google will understand which pages are most important for your content.
Structured markup helps search engines understand your web content. By encoding the content in structured data, search engines can index your content more efficiently. The schema markup also lets Google determine whether the information on your web page is related to the subject matter of the page, making it more likely for your site to rank highly for relevant terms. The following sections explain how structured markup works for on-page SEO and technical SEO.
o Add star ratings to your pages. Star ratings are not required by search engines. Adding them manually on a page can lead to a penalty. However, structured markup can increase your chances of getting rich snippets. You can scale star ratings to a category or page. Just remember not to cheat! You’ll likely get penalized for misusing structured data. It’s not worth risking your rankings and conversions by cheating.
When it comes to mobile optimization, you should pay close attention to your site’s speed. Page speed impacts SEO and your rankings in Search. Mobile responsiveness means your website loads faster on mobile devices, and desktop devices too. The faster your site loads, the higher your ranking will be in Search. Optimizing your page speed is an important step to improving your rankings, traffic, and user experience. Google uses metrics like bounce rate and page speed to gauge how well your site is performing, and this can be a crucial determining factor for your search engine rankings.
The difference between on-page SEO and technical SEO is the amount of time users spend on your website. Responsive websites adapt their layout to the screen size of the device they are on. This allows users to experience your website without being frustrated by unreadable text or images. Furthermore, Google prioritizes mobile-friendly websites in its search results, so it’s vital to optimize your site for mobile users.
While internal links don’t hurt SEO, it is a mistake to ignore them completely. Although internal links are not directly tied to search rankings, they are a huge missed On-Page SEO opportunity. Additionally, images and other files may slow down the page’s loading speed and negatively impact technical SEO. To reduce this effect, compress images and remove excessive graphics. Using schema is an excellent strategy for improving site speed, but don’t overdo it.