The first thing you must do when you create a Google My Business account is to respond to reviews. As you already know, Google reviews are one of the most influential factors when deciding which business to purchase from. Having a Google My Business account gives you more control over these reviews and helps you compete in the local search engine. Make sure your Business Profile contains attractive information about your business. Consumers are more likely to engage with a Business Profile that is filled with interesting information.
Creating a compelling business profile
If you’ve already got a website, you should consider creating a business profile on Google. A verified Google Business Profile is more likely to be viewed by customers than one without one. If you’re located within three blocks of a potential customer, he or she may have come to you by chance. Or, they may have been recommended you by a friend. Whatever the case, the key is creating a compelling profile.
One way to create a compelling business profile is to add factual information. A company profile can list factual information about a company, such as whether it is wheelchair accessible or LGBTQ-friendly. Other attributes can be added later. Adding factual information can give prospective customers a first impression of a company before they even visit the website. A profile can give potential customers an idea of how many services or products they can expect from your business.
Adding photos to your business profile
Adding photos to your business profile is a great way to tell potential customers more about your business. While adding photos to your business profile takes some time, it’s well worth it in the long run. Adding a new photo to your business profile at least once every seven days will help your profile get more exposure. Adding new photos to your profile can include recent images of your products and services, team members, or events. This way, potential customers can learn more about the business and its employees.
Using photos on your business listing will increase the number of clicks and driving directions your listing receives. Remember that more customers mean more profit, so take the time to optimize your photos and update your listings often. Here are some great tips to get more exposure on Google and other search engines. When updating your listing, be sure to include as many photos as possible. Photos can make or break your listing.
Choosing the correct primary category
If you’ve already created a website, choosing the correct primary category for your Business Profile can be tricky. It is best to choose the category that most accurately describes your business. For instance, a bakery would select “bakery” instead of “wedding bakery” and vice versa. Google recommends using categories that describe the business as a whole, but it can be tricky to figure out which category is best for your particular type of business.
The best way to choose the right category for your Google Business Profile is to use keyword research tools to determine which keywords have the highest search volume. Google will then recommend categories based on your competition and ensure your local market is competitive. Listed below are a few tips to help you choose the correct category for your business. If you have a website, choose the right category for it and be sure to update your website regularly.
Accepting messages from potential customers within GBP
If you want to make your business more visible in Google searches, one of the easiest ways to do so is by accepting messages from potential customers within GBP. To begin, make sure you have verified your business’ opening hours. Also, check the GBP insights feature for important business metrics. Not all businesses use GBP, so it may take a week for the feature to go live. Once the feature is live, you can use it to collect data and improve your website.
If you use Google My Business, you can post questions and responses to them to engage with potential customers. Post informative answers and contact information, and encourage poster to visit your store. You can also post your own questions and responses in GBP. Manually posting your FAQs on Google can be time-consuming, especially if you have several locations. Instead, consider using a solution like Widewail Engage Plus to populate your GBP with relevant FAQs in a matter of minutes. With Engage Plus, you can even monitor the activity of the questions you post.