The Technical SEO Site Audit Checklist 2023

Duplicate content

Duplicate content is a major concern for search engines. It can result in the loss of rankings. It happens when large blocks of content are identical or nearly identical, and they appear on multiple websites. Fortunately, there are ways to avoid duplicate content on your site and check Technical SEO Site Audit, including using a free SEO audit tool.

The Site Audit tool flags pages with at least 80 percent identical content. This can be caused by a variety of factors, including multiple versions of the same URL, sparse content, or errors in URL search parameters. Another reason is due to canonical tags, which tell search engines to crawl the main version of a page.

Technical SEO Site Audit
Technical SEO Site Audit

Internal links

Internal links are an important ranking factor and can have a big impact on Google search results. It is also important to keep your internal links diverse and include diverse anchor texts. Too many links to the same page or URL weakens the link authority of the site. To improve internal link architecture, use WebSite Auditor.

This tool will allow you to run a website audit, giving you comprehensive data. You can even automate the audit process to include multiple sites. You can also determine whether your site is secure and crawlable. The tool will also show you any on-page SEO elements, including title tags, meta descriptions, and filenames, including anchor text. Other on-page SEO elements that you should focus on include your site structure and headers.

Orphan pages

An orphan page is a page that is not properly linked to the rest of your website. This means that you don’t get any organic traffic from it. You should not have orphan pages on your website, especially if you want to make the most of organic traffic. An orphan page can be detrimental to your rankings on the SERPs, as it hinders search engine crawlers from finding it. In addition, an orphan page creates a poor user experience. This can have a negative impact on your user metrics, including bounce rates.

Fortunately, there are ways to fix orphan pages. One way is to move useful content to another URL and redirect your traffic there. Alternatively, you can delete them if they no longer have any value.


Canonicalization is one of the most important things to remember when performing a technical SEO site audit. This technique ensures that each version of a web page has the same markup, ensuring consistency across the web. Another important element of technical SEO is mobile SEO or optimizing the website for mobile devices. Search engines want to see your site’s SEO optimization for mobile devices, and making sure that all versions of your website are optimized for mobile is crucial to SEO.

Canonicalization helps search engines understand which version of a page is the “master” version. You may have many URLs pointing to the same page. Canonicalizing your pages will let search engines know that they’re the same, and this can make it easier to be indexed them.

Page speed

Page speed is an important factor to consider when performing a technical SEO site audit. Users will be impacted by a slow site, and even a small improvement in page speed can have a big impact on search engine rankings. The Google PageSpeed Insights tool can be used to check your site’s speed and make necessary improvements. It is a free tool, and all you need is your site URL. This tool will analyze both desktop and mobile versions of your site and will provide suggestions on how to improve it.

Increasing page speed can improve search ranking, page performance, and earnings. A higher page speed translates into higher conversions and traffic. There are several methods you can use to increase your page speed, including upgrading your web hosting or installing a new plugin. Remember that page speed is measured from the point of mobile download, so a fast server will not help if a user is using a low-end budget mobile phone or a slow Internet connection.

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Jeremy Parker


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