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Tips and Tricks to Optimize Content for People and Search Engines

People use a variety of little tricks to optimize content for search, and there’s a lot of competition out there. here in this blog, we have added the best proactive you can adopt to rank higher on Google

Write For Your Audience First And Foremost

If you want to optimize content for people and search engines, you need to understand what your audience needs and wants before you begin to write. It may sound complicated, but the basic principles are fairly intuitive. The type of content you need to create depends on your audience, which also determines which keywords to use and what your unique selling point is.

Tricks to Optimize Content

Keep It Organized

Before you begin developing your website, you should consider the target audience. Invite potential users to focus groups and ask them about their needs. You can also do interviews, surveys, or card sortings to gather information. Once you know what your visitors want, you can start streamlining your content.

Keeping your content organized is a great way to improve usability and search engine optimization. It also fosters goodwill among website visitors. You want to organize your website so that the information is easily accessible for all users and makes sense even when out of context. To accomplish this, use clear, concise headings and titles. Avail Affordable SEO services for your businesses.

Target Keywords Steal the Spotlight

When you plan on writing an article or piece of content, the first thing to do is thorough keyword research. Keyword research will help you determine the set of keywords being searched about your topic. Once you find the keywords you’ll be targeting, you will have to define what kind of content you are going to write. Is it pillar content (content you will use to establish authority) or supporting copy based on other content? With the content type decided, you can map the keywords.

To rank for your content, relevance is extremely important. Google wants to see that you’re answering the user’s question and using keywords that are semantically related to each other. It’s extremely important to have four to six semantic keywords (in addition to your main keyword) for every page or blog, and these keywords should be naturally incorporated throughout your content.
For keyword research, there are multiple tools available online like Google Keyword planner, Moz keyword explorer, etc. If you target your content to a specific keyword from the start it will help your rank. Use those tools for keyword research and decide what works as supporting content and what could work as main cornerstone content.

Use Optimized Visual Content

It probably goes without saying that images and videos are a great way to make your content consumable. Visual content also engages the audience and helps increase the visit time. Specifically, infographic images or videos in your content will have the biggest impact.

Images and videos help support your content while making it easier to read and consume. Additionally, if you have the means to invest in video production services, simply adding a video to a page or a blog can increase dwell time on a page.
Whether you’re incorporating images of people at your company, projects you’ve worked on, or adding a fun infographic, it’s also important to fully optimize images for SEO. No doubt, users are more likely to work their way through a page that has images and videos, but search engines read content differently than users do.
The downside to this is that visual content can make your website heavy. Try to compress the images before uploading and give proper and relevant alternate text for the images and videos. Embedding videos from Youtube, Vimeo or any other streaming platforms instead of uploading video to your server will help reduce page load time. A well-optimized video and image will help improve the site performance and load the page faster.

Content Quality or Quantity?

When it comes to how many words your content should contain there’s no right or wrong answer. The reality is you shouldn’t worry about the length of the content. Just try to cover your topic in depth and always focus on quality rather than quantity. 

Hopefully, it doesn’t need to be said, but publish unique content that educates your users and serves the users intent for visiting. At the end of your writing, add a conclusion or final thoughts which helps support that the content is structured properly.

Monitor Performance

Measuring performance is an essential part of content marketing. Monitoring the performance of various pages on your site tells you what’s working and what isn’t. One thing you could look at is the bounce rate. If the bounce rate is high and users aren’t staying on the page long, maybe you need to make your content more engaging. If there is a lot of time spent on the page but no follow up (low conversion rate), then maybe look into adding more CTAs. Looking at performance can be extremely valuable and helps you turn your content into something you can actually use to grow your business.
Once you’re consistently publishing SEO-friendly content, you can share content as much as possible and drive even more users to your website. Having SEO-friendly content will drive organic traffic, but it also gives you a reason to post on your business’s social media channels.

Incorporate Internal and External Links

Internal links are another signal to Google that help show validity and relevance. If you’re writing and notice an opportunity to link to another page or blog on your website, it’s best practice to link to the page. Outbound links to other websites with high authority demonstrate to search engines that you know your stuff. It also helps search engines better understand what your content is about and it can increase trust in your website. Credibility is a huge part of SEO, and Google will rank sources that are deemed trustworthy higher in search engines. It’s best practice to include at least two internal links and at least one outbound link on every page.

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Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

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