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Top 10 Ways to Improve Your Local SEO Right Now

If you’re looking to boost your local SEO, there are many ways to do so. In this article, we’ll discuss several ways you can improve your website. For example, you should make sure your website is mobile-friendly, build a link profile with high-domain-authority websites, and include photos of hotspots and landmarks on your site. Another great way to improve local SEO is by targeting a specific area, such as a city within a certain radius of your business.

Optimizing your website for mobile devices

Mobile optimization is critical for your website, as many people perform searches on their mobile devices, such as for local businesses, reviews, and directions. If your website isn’t mobile-friendly, you’ll be losing out on a large segment of your audience. To make your website mobile-friendly, follow Google’s mobile optimization best practices.

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Make sure to include your NAP (name, address, and phone number with area code). This information is considered crawlable HTML text and helps Google show relevant results based on location. Avoid using images as these cannot be indexed by search engines. Using these basic SEO techniques can help you increase your website’s ranking in local searches.

Optimizing your website for mobile devices is essential for your local SEO strategy. More than half of internet traffic is generated from mobile devices. You should make your content short and include titles and meta descriptions that are easy to read on smaller screens. You can also create a parallel mobile site with separate content and meta descriptions. This is usually done by using an “m” subdomain.

Building a link profile with high-domain authority websites

Building a link profile with high-domain-authority websites is a crucial aspect of local SEO, but it’s not easy. For starters, it’s harder to find websites that link to your competitors than to other local businesses. But there are opportunities! These sites often have broken links or outdated content, which make them ideal candidates for local link building. Websites with high domain authority can help your website rank highly on search engines and improve your local SEO.

Ideally, you’d want your local links to come from sites that target the same local audience as you do. They should also be anchored with relevant keywords and location information. Google also considers the popularity of the webpage referring to your link. If you get a few links from high-domain authority sites, it’s likely Google will see those links as hints that your business has a high reputation.

If you’re looking for a local link profile, consider using structured citations and unstructured citations. These two types of citations give you the most control over your link building. Getting listed on Factual, Google Places, and Bing Local is a great way to start. They offer a variety of local citation options for a small fee.

Including photos of landmarks and hotspots on your site

It’s important to include images of landmarks and hotspots on a website. Google sees these as a way to improve local SEO and can give you a boost in SERPs. This is because it helps your site appear trustworthy and credible. In addition, it increases traffic to your website.

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Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

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