It is crucial to control your online profile. Not only should you control your Google My Business citation, but also your website. Understanding the many other online listings your business may have is also important. People will find your business on review portals, social media sites, and other places online. These online listings can make or break your business. Knowing which listings to monitor is critical to your success. Here are some tips for managing your online presence:
Adding a specific location landing page to a Google my business citation
When building a Google my business citation, you might not want to include your street address. Instead, you should list a specific location landing page and link it to your main website. This way, users and search engines can easily find your information. Also known as local landing pages, location pages are most helpful if you have multiple locations in your city or neighborhood. In either case, make sure to include the proper information on all relevant citations.
Verifying your company’s NAP data
The first step in local SEO is preparing your NAP profile. While new businesses can keep their NAP information consistent, older and more established local businesses must take the extra time to find and update their listings online. To find your listings, search for your name, address, and phone number. When a customer searches for your business, it should return a list of all listings for your company.
The process of verifying your company’s NAP data for Google My Business may seem easy, but many people miss this step. Most often, it is due to incorrect information in the NAP field, lost or misplaced postcards, or missed the obvious steps. This article will walk you through the process step-by-step. Here are some tips for you to use when verifying your company’s NAP data on Google My Business.
When you register your company, you should add a phone number, website address, and real physical address. Make sure to provide a real address and not a post office box. A verified address is important for Google’s accuracy in local search results, and having more than one listing for your business will make it more reliable. Be sure to add the address to your social media profiles. This will increase engagement and build a community.
Tracking citation statuses and performance
Tracking citations is an important part of local SEO. There are many tools to track the status of your listings. Using an open API to get information from directories, you can easily track citation performance. An experienced SEO agency can also track citations for you. Here are some tips to track your listings. It may be helpful to use a tool that allows you to view citations by location.
First, make sure that you include your main business line in the Additional Phone Field. This is important because your primary business line is not listed in every citation. This will prevent issues with citation consistency. Once you add this citation, you should make sure to add your main phone line to the rest of the Local Search Ecosystem. It is also a good idea to add a phone number to your Google My Business listing.