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What is Local SEO and Can it Work for Your Home Services Business?

Local SEO is a form of search engine optimization. It is a highly effective way to drive traffic to your home-based business. It can help you increase customer engagement and generate more sales. Getting noticed online is essential for your business’s success. The process starts with optimizing your Google My Business page. Then, include strategic keywords in your website content. Your SEO company should also provide regular reports so you can track your progress.

Optimizing your Google My Business page

You’ve created a great website to promote your home services business, but you’re probably wondering how to make it more optimized for Google. First, you need to sign in with your business email address. Then, enter the name of your business and choose the category it fits into. Be sure to include relevant keywords, such as home services, in your description. It will also help if you include information about your business location and services, including your phone number, so people who are searching for home services can contact you.

Once your Google My Business page is verified, you can start optimizing it. You’ll want to monitor both your total analytics and direct actions. Compare these numbers, and spend time on optimizing it. Don’t stop at monitoring customer reviews. You should also be spending a lot of time optimizing your page. To do this, navigate to your profile in Google and check the “Searches Breakdown” section. Longtail keywords are helpful indicators of how customers are finding you. Use these words and phrases on your website and social media profiles.

Including strategic keywords in your content

Adding local-specific content to your website is critical to improving your ranking on SERPs. Your content should include a location page that provides specific information about your business, including location, hours, parking, accessibility, and customer testimonials. When creating local-specific content, be sure to create a page that is unique and descriptive to attract potential customers. In addition, make sure to optimize the URL, title tag, and header with relevant keywords. Do not stuff your content with keywords, as this will negatively affect your local SEO performance.

When creating local-focused content, keep in mind your target audience and the products or services they want. Include the keywords and phrases relevant to your area on each page. Your home page should include your local keywords, as well as blog posts and landing pages dedicated to specific locations and service areas. Lastly, don’t forget to optimize your title tag – the name tag of each page on your website that appears on search engine results pages. Try to keep your title tag under 60 characters.

Link building

There are a number of advantages to outsourcing your link-building efforts. While the upfront cost of outsourcing is higher than the long-term ROI, it will prove more effective for you over time. The pros and cons of each method of link-building should be carefully considered. Here are three ways to increase the link popularity of your home services business. A link from a local business focused on the same niche as yours is more valuable than a high-ranking site’s link to your business.

Search for opportunities. By mining Google for local leads, you can find local business directories and list your business on them. If these sources don’t exist, you can contact their owners to request a backlink. Using tools like Site Explorer, you can also identify broken links on your competitors’ websites. By using these tools, you can build quality links for your business and improve its local ranking. Once you have established quality backlinks, you should continue with the next step: submitting your website to more business directories.

Getting online reviews

One of the most important things you can do to boost your local search engine optimization strategy is to get online reviews of your business. Reviews are a good way to gauge the popularity of a business, because they’re authentic pieces of content that directly answer questions potential customers might have. A business with many positive reviews will appear near the top of search results, because Google is limited to seeing what’s represented on the Internet. You can publish reviews on your website or create a dedicated landing page for reviews, but make sure to give customers a choice.

Whether you’re a local business or an established national brand, generating reviews is crucial for your local SEO strategy. While a few positive reviews can boost your local SEO, negative reviews can negatively impact your ranking. If you can respond to negative reviews quickly, you can improve your business’ image and social proof, which will encourage future local customers to visit your business. And if you’re looking to generate new business, you should consider offering an incentive to your customers.

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Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

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