What is the Moz Spam Score? Complete Guide 2023

What is the Moz Spam Score

There are many factors that contribute to link spam, but what is the Moz Spam Score? The team led by Dr. Matt Peters identified 27 factors and converted them into a metric called the Spam Score. However, this metric only operates on subdomains. This is because the team believes that link spam generally follows subdomains. Hence, they developed this metric at the subdomain level.

Site Link Diversity

In order to boost your SEO ranking, you must diversify your link profile. A lack of internal links is a sign of a poorly maintained site and a poor user experience. This is particularly common among private blogger networks and sites that churn out low-grade content. In order to boost your site’s diversity, you should consider guest posting gigs. You should also make use of the disavow tool, which removes bad links from Google. This tool also lets you ignore specific pages and domains.

Low site link diversity indicates that most of your incoming links come from a small number of domains. You can improve your spam score by obtaining more links from high authority domains. Also, if your site lacks branded anchor text, it could be a sign of spam. Fortunately, there are ways to improve your link diversity, including using high-quality branded anchor text. You can also improve your site’s Moz spam score by implementing these best practices.

Ratio of Followed and No-followed Links

When calculating your Moz spam score, it’s important to understand how Moz determines your backlink volume. There are two main types of links: followed links and no-follow links. Followed links pass link equity and directly influence organic search rankings, while no-follow links do not. In a natural backlink profile, you should have a combination of both. A site with an abnormally high ratio of followed to no-follow links may be a spammer.

Despite not being directly linked to Google’s algorithm, the Moz Spam Score is a useful tool for webmasters and SEOs alike. It ranks websites against a variety of factors aimed at determining their trustworthiness and spamminess. Originally, the score was based on 17 spam signalling factors, but has expanded to 27 factors.

Length of meta description

The meta description shows up below the website link, just below the content title. Google generally cuts off meta descriptions after about 155-160 characters. Websites that write long meta descriptions tend to receive a high Moz spam score. The length of a meta description is also affected by the rel=canonical tag, which tells search engines that the URL specified is the master version of a page. In addition, long titles tend to be associated with spam.

The length of the meta description and title tag also affects the spam score of a website. Spam sites are more likely to use long meta keywords and have the same length in both the root domain and subdomain. They also use excessive meta keywords and overuse them on multiple pages. Using meta keywords is a good way to improve your website’s search engine ranking and reduce the likelihood of being flagged as a spam site.

Poison words

Whether or not you should be concerned about your Moz spam score depends on a few factors. First of all, this metric is not directly related to Google ranking. It is an in-house metric that measures 27 common factors, and should be used as a guide only. Furthermore, the score itself does not indicate whether or not your website is a spammer. If your spam score is high, this just means that you have a lot of similarities with spammy websites, and should improve the quality of your content.

Second, if your website uses any of these keywords, it may be penalized by Google. The purpose of Moz’s algorithm is to avoid spammy websites, not to penalize them. To do this, a website must use a variety of SEO practices, which include avoiding poison words. For example, a website should avoid using terms like adult content, gambling, narcotics, and other common words. Thankfully, Moz updates its list of poison words regularly, so you should check it at least once a week. Once you know what these words are, you can eliminate or exchange them with more friendly words.

Abnormally high or low number of domains

An unusually high or low number of domains can lower your Moz spam score. A high score does not necessarily mean that your site is spammy, but it does indicate that further investigation is needed. In order to find out if your site has too many spam links, you can visit the Moz link-exploration tool, which is available in the Links section of your Moz Pro campaign. Here, you can see your site’s Spam Score, as well as the number of link domains.

While Moz uses deductive reasoning to determine if a site is spammy, this does not prove that it is. A site with an HTTPS certificate shows the search engine that it uses encryption. The same applies if the site does not use HTTPS, which indicates it’s spammy. In addition, a long domain name is considered spammy by Moz, as spam sites tend to use the same length for their root domain and subdomain. Additionally, websites with numeric characters in their domain name are also considered spammy and have a high Moz spam score.

TQ6TXD4TA UPVE2NMRR cc5a6a042808 512

Jeremy Parker


Table of Contents

Keep Learning