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What Is Local SEO and Why Local Search Matters

Local SEO can help your business reach more customers. Having a local presence on Google is an important part of local SEO. It can also help you with your organic search rankings. In this article, we’ll discuss how reviews can affect your ranking and why having a Google My Business listing is important.

Reviews are a ranking factor for local SEO

If you’re not familiar with local SEO, you may be a little surprised to learn that reviews play a vital role in local search engine ranking. Google is increasingly using reviews to determine ranking, and the more you have, the better. But not all reviews are created equal. Some are fake or contain inaccurate information. So how do you make sure that your reviews are relevant?

The key to ensuring that your reviews are legitimate and authentic is to follow Google’s content guidelines. Inadequate reviews can affect your local ranking, and may lead to lawsuits, reputation damage, and listing removal. It’s best to avoid spammy reviews, and don’t pay others to write reviews for you. Also, try not to use review gating programs. Review spam can affect local rankings, especially for more reputable businesses.

Another local SEO ranking factor is the quality of the content on your service page. It’s important to have authoritative content because Google trusts authoritative sources. Your service page should be optimized to highlight your expertise. Also, make sure that your content is unique and relevant. It’s crucial to have a website that highlights your expertise, and keep posting helpful and educational content on social media. These efforts can help you gain trust and gain customers. PromoRepublic is a great tool for local businesses that have more than one location.

Online reviews are also an important local SEO ranking factor. A customer’s rating of a business will affect their decision to buy from it. Positive reviews are an important part of local SEO because they help Google rank a business more highly if people can trust it. If you have a high number of positive reviews, your listing will rank higher in Google Maps.

Google My Business listings

If you want to promote your business locally, you must have a good Google My Business listing. This is a free service that Google provides for most local businesses. It allows you to fill out a profile for your business with all the necessary details. Google also uses this profile to manage your visibility in search results and the Google Maps app. Once your profile is verified, your business will be listed in the 3 pack or as an individual listing. It will also appear on the top of the search results.

Google My Business is a great way to get your business listed in local searches, which means potential customers are nearby. The more accurate your Google My Business profile is, the better. If you want to optimize your Google My Business listing, make sure your business’s address is consistent across all platforms.

When using Google My Business, make sure you’ve added all of your contact information. If you’ve only added your phone number, it will not appear in relevant searches. But if you’ve included the correct phone number and address, it will be easier to match with relevant searches. And if you need to change something, you can edit your listing.

Besides SEO, Google My Business listings can also be used for advertising. You can use the analytics tools in your listing to see how many times your listing is viewed and what source brought the traffic. Then, you can use ads through Smart Campaigns, which is an ad service provided by Google. The advantage of running paid ads is that you can make sure your listing appears in search results.

Creating content that shows your location

One of the most important factors for achieving local SEO success is creating content that shows your location. This can be done by incorporating maps and local listings into your website. This will boost your rank in local search results. In addition, you can create landing pages that target specific search terms to increase traffic. The content on these pages should be relevant to the location of the user.

Another important factor for success in local SEO is using social media. Social media is an ideal venue to engage with potential customers. The more people interact with your content, the more likely they are to buy from you. In addition, Google has now begun to give greater importance to social media content, which can boost your ranking.

Building Facebook pages for each location can boost local SEO. Facebook pages for local businesses can often outperform national pages because of localized content. Promote local events, provide discounts, and engage with fans by inviting them to check-in or write reviews. Also, make sure your local Facebook page is active on other social media channels. Be sure to include a local-specific URL, which is used by Google to rank local pages in search results.

In addition to local SEO, local landing pages should be optimized for mobile devices. For this, you should follow best practices in responsive web design. Furthermore, they should load quickly. It is vital to have speedy mobile sites, as it affects your local SEO. For example, Christian Brothers Automotive’s local page is optimized with a call to action, maps, and business hours.

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Jeremy Parker

FOUNDER & STRATEGY DIRECTOR

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