SEO Friendly Blog Post
If you’re looking to write a better blog post, you need to optimize it for search engines. Listed below are 5 things you need to do to maximize the SEO potential of your blog posts. These are the things Google looks for when ranking your blog posts. We’ve also listed our best practices for optimizing old blog posts, as well as ways to get more readers. After reading this article, you’ll be better prepared to write SEO-friendly blog posts.
Long-tail keywords are easier to rank for
Long-tail keywords are search phrases that include the generic “head” keyword plus extra words that target specific audiences. For example, if you sell shoes, you’d want to target a niche that focuses on shoes.
You’d want to avoid the generic head keyword shoes because it has many searches, but not many qualified leads. Instead, use long-tail keywords in your posts and content to attract specific customers.
If you’re writing a post, make sure your headline contains your primary long-tail keyword. These are more likely to attract visitors who will convert into sales. In addition to the headline, be sure to use meta descriptions for each post. The meta description is meant to tell the search engines more about the content of the blog post. If you can answer yes to all of these questions, you’ve chosen a good keyword.
Quality content
You can’t achieve a high Google ranking with just SEO techniques. Besides using relevant keywords, your posts need to be promoted as well. Promote them through popular social media platforms like Facebook and Twitter.
Insights on Facebook shows you how many shares and likes your post received. For Twitter, TwitCount shows you how many times your post has been clicked. After publishing a blog post, you should consider optimizing it for SEO.
Make sure your page title and meta description are optimized. Include your target keywords in the title and meta description to increase your click-through rates. To check your website’s metadata, install the SearchAtlas Chrome Extension and verify its SEO-friendly properties.
Besides the headline and the meta description, make sure your blog post contains proper headings and subtitles. They not only help Google crawl the content, but they also help readers understand the content and improve readability.
Optimizing old blog posts
There are many factors to consider when optimizing your old posts for SEO. The first is whether you have a post that is still relevant to your audience. Often, a popular post may be buried in a blog.
However, by refreshing the post, you can capture these search queries. This is a better strategy than creating duplicate posts, which may harm your search rankings. Here are some tips to optimize your old posts for SEO.
First, you need to make sure that the title, meta description, and keywords are relevant to your topic. This step is crucial to your overall SEO strategy. After completing this step, you need to analyze your SEO marketing strategy to determine which keywords are bringing traffic to your site.
Once you have determined the keywords, you can choose one main keyword and one or more secondary keywords to optimize your posts for. Ensure that the target keyword matches the search intent of the user. If you’ve optimized your blog post for SEO, you should see results at the first page of Google or Bing.
Avoiding keyword stuffing
When writing SEO-friendly blog posts, it’s important to avoid keyword stuffing. Stuffing keywords in a post can harm search engine rankings. The search engine algorithms scrutinize any attempts at manipulating page content.
In addition, keyword stuffing is unnatural, which makes it difficult for humans to read a post. You want your SEO to appear as natural as possible. Listed below are tips on how to avoid keyword stuffing.
Conclusion
It is common practice to use target keywords in blog posts. Wikipedia and Google both use keywords within their posts. While using target keywords is okay, keyword stuffing is not. Use keywords only when they make sense to the reader.
Make sure your posts are at least 300 words long – although longer articles tend to perform better in search – and don’t use keyword stuffing techniques if you’re unsure.
